Akuel Challenges Italians to Spread a Safe Sex Message
YNOT EUROPE – If you think you can convince your partner to use condoms, condom maker Akuel has created just the contest for you. The contest was designed to present to Italians the new line Akuel Skyn, made of Sensoprene. According to the manufacturer, couples are guaranteed to experience a pleasant “skin on skin” experience.
The advertising campaign promotes awareness of safe sex by presenting information about safe sex via the internet.
From 22 November 2010 through 7 January 2011, Italians are invited to shoot short videos in which they convince their partners to use condoms as contraception and protection from sexually transmitted diseases. The best video will become part of the company’s marketing strategy and will become a cornerstone of Akuel’s Facebook page.
This is an excellent opportunity to show off quality filmmaking while combating the transmission of venereal diseases and preventing unwanted pregnancies.
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