By G. Zisk Rice

YNOT EUROPE – London-based Eurocreme Group has hired Lee Redpath to be the company’s in-house media manager. Previously, Redpath consulted with Eurocreme as a press liaison and press release writer. As a full-time employee, Redpath will serve as the point of contact for all media-related inquiries.

“Coming from a media background, Lee is a valid and extremely suitable member of the team who brings a great dynamic to the group,” said General Manager Steven Chinnery, who is Redpath’s life partner.

Managing Director Gavin Hay admitted he was leery of employing a couple within the same organization, but Redpath’s professional acumen won him over, he said.

“Having a partnership in the company can prove tricky, but Steven and Lee have made their partnership work especially well in this environment,” Hay said. “Their personal rapport is positively reflected to the company as a whole.

“Social media and press liaison is something we historically were never on top of, and Lee has brought his knowledge and expertise to the forefront,” Hay continued. “We are already reaping the rewards from his efforts, and we hope our contacts are too.”

Eurocreme Group is the parent company for gay adult studios including Alphamales, Eurocreme, Rawboys and World of Men.

Redpath may be contacted at his new email address.