YNOT EUROPE – EroAdvertising, a global adult advertising network based in Oss, the Netherlands, has launched a new filter that enables advertisers to target consumers by the operating system their web-connected devices use.

According to a company spokesperson, the feature is part of a larger strategy to allow advertisers comprehensive control over their messages and budgets. Other tools in the company’s client arsenal include geo-targeting and language filtering by website or browser.

The operating system filter is “yet another feature to help all EroAdvertising customers target the audience they are looking for and another contribution towards EroAdvertising’s competitive edge,” Chief Marketing Officer Judy Shalom said.

Founded in 2006, EroAdvertising claims more than 1.8 billion impressions daily on more than 15,000 websites. The network offers ad placements on tube sites as well as websites devoted to live cams, dating and male-enhancement products. Advertisers may select publishers based on countries or regions served and niches, or a la carte. All advertising spots in the network are offered on a cost-per-thousand-impressions basis.