YNOT EUROPE – London-based adult mobile traffic network Adultmoda has launched a keyword- and tag-targeting function that allows publishers to display the most relevant ads possible for each page call. According to a company spokesperson, the new feature gives publishers greater real-time control over the ads their users see, resulting in better click-through ratios.

The context-sensitive feature dovetails with Adultmoda’s niche-category-zone facility. By employing the two together, publishers can send relevant keywords, such as content and page tags, to Adultmoda’s ad server along with the ad request. The process is seamless on the end-user’s end.

“We are confident that mobile sites which monetise their content with advertising, such as tube sites, will generate more money by utilising this new feature,” Chief Executive Officer Terry Jackson said.

The company added another new feature for publishers this week: a list of top-earning countries. The list, available in each client’s backend interface, updates daily with the top 10 traffic earners for each ad unit. Jackson said the feature should help publishers in directing their traffic “straight to the money.”

Jackson said Adultmoda has served more than 250 billion adult mobile ads since the company’s launch in 2006. For more information, visit Adultmoda.com.