YNOT EUROPE – Adult.WhiteLabelDating.com has launched a new mapping function that allows members to tailor their searches by geographical area. Called Who’s Near Me, the tool creates clusters on a map that members can zoom in on to explore potential matches near home or work or farther afield.

According to a spokesperson for the company, the security of members comes first. Searchers can zoom into a map only to a certain point, and the product restricts details like road names and landmarks. No user’s exact location is revealed.

In highlighting the accessibility of other members, the function enhances member engagement, which, in turn, keeps members online for longer, ultimately increasing conversion rates, the spokesperson said.

He also said that since the launch of Who’s Near Me, adult dating sites in the Adult.WhiteLabelDating.com network have witnessed a revenue increase. The function is available across all UK and Australian sites in the network. The company plans to add the feature to other territories “in the near future.”

Launched in 2003, Adult.WhiteLabelDating.com is the adults-only branch of a dating platform that has won multiple awards. The system powers more than 7,500 dating sites worldwide, providing software, membership database, payment processing, customer support, hosting infrastructure and other services to its global partners.

“You provide your brand, website design and marketing, and we do the rest,” the spokesperson said.