YNOT EUROPE – Industry veteran Lara Smits has been appointed director of marketing for Prague-based gay affiliate program CzechBoy Bucks.

“I am delighted to promote Lara to director of marketing,” owner Pavel Rada said. “She has been working with the CzechBoys team for nearly a year now and has proven that she not only has the experience and commitment but, most importantly, a love of the adult industry.”

A German who lived for many years in South Africa, Smits said she was pleased to join the CzechBoy Bucks team at a significant point in its maturation. The program recently re-launched its website, CzechBoyBucks.com, and she looks forward to introducing webmasters to new features and those planned for future development.

“When I joined CzechBoys, it was going to be a temporary job,” she said. “But the innovation that Pavel and his team continue to come up with showed me that this is the place for me.”

The new CzechBoyBucks.com combines a fresh design with simplified navigation and a bevy of new promotional tools to help webmasters earn more from the award-winning flagship site, CzechBoys.com. Online since 1999, the site offers surfers a vault full of content, and that is reflected in the affiliate program’s promotional materials, Smits said. New banners, free-hosted galleries, free photo sets, free movie galleries and free videos are available now.

In addition, affiliates will find:

• Targeted entrances that allow webmasters to funnel their traffic to one of a number of niches to which CzechBoys.com caters, including twinks, feet and bareback.

• Customized mobile applications with affiliate IDs embedded in the free apps.

• Video galleries with YouTube-style embedding and sharing.

“We are among the biggest gay porn mega-sites on the net and have consistently stayed on the cutting edge of features for both surfers and affiliates,” Rada said. “Our new targeted entrances allow webmasters and their surfers access to a version of CzechBoys.com that offers them exactly — and only — what they are looking for. We are the only company to offer customized mobile applications, and our dynamic banner system, complete with movie banners, is also unique in the industry.”

The program pays revshares of 50-69 percent on all sign-ups and rebills, in addition to special monthly bonuses.

“With our new feature-packed CzechBoyBucks.com, we are certain that both our old, loyal affiliates and new additions to the family will be very happy,” Smits said. “Affiliates will find everything they could wish for to promote the net’s only daily gay erotic online magazine.”

CzechBoys also operates CzechBoyContent.com, which offers exclusive content sales, a proprietary weekly plug-in product and a weekly streaming video plug-in (in partnership with AEBN’s Pistol Media division).