At this year’s eroFame in Hanover, pjur wasdecorated with the EAN EROTIX award for “Lubricant Brand of the Year”, for the brave step of taking its brand in a completely new visual direction, but also in recognition of its rigorous implementation of the MDR.

pjur recognised the importance of the MDR early on, and is now one of very few MDR-certified personal lubricant manufacturers on the market. Once again, pjur has proven itself to be a professional and capablepartner, focusing on customersafety.

pjur’s brand refresh has successfully taken the design of product labels to a new level while retaining the familiar brand identity. This ensures products are still recognisable, while offering opportunities for attractive product displays and a host of selling opportunities. Following the classification of personal lubricants as Class IIb medical devices, retailers also have the security of knowing the products are compliant with the law.