CCBill, a global payment services platform leader, has added features designed to expand live-entertainment websites’ control over purchase volume. In addition, the company introduced enhanced automation for accelerated throughput while minimizing the potential fraud that can accompany higher purchase volumes.

As the fanatical and financial affinity toward live cams continues to grow, merchants operating live entertainment websites benefit from the increasing revenue from this segment. At the same time, they are very aware of the balance between converting and retaining their loyal customers while coping with the hassle of manual fraud and chargeback management. In the world of live cams, access is key, with consumers typically wanting quick and repeated access during a single visit.

With the addition of CCBill’s new Velocity Controls for billing system APIs (including one-click upgrades) and the cross-sale network Merchant Connect, live-cam merchants now can simultaneously set limits to manage their transaction volume for all payment types. They can control velocity on several levels, including transaction amount and numbers of transactions, and use variations based on the amount of time or by unique customer.

CCBill Velocity Controls effectively offer merchants the ability to proactively control, or “throttle,” their transactions by user. This new functionality should help reduce fraudulent activity on access-based sites, while allowing the cam site’s loyal customers to make expanded-limit purchases. To help address the business needs of each CCBill account, Velocity Controls may be applied in a global fashion across all accounts, by single account or even down to the sub-account level.

Complementing the new Velocity Controls, CCBill live-cam merchants also can track payments in real-time, thanks to several new additions to CCBill Webhooks. A menu of new payment type variables, such as card type, expiration date, last four digits, and BIN details can be pushed back to merchants utilizing CCBill Webhooks. Merchants then may use the information in their efforts to reduce fraud while enhancing retention on recurring token packages with improved retries and deliverability.

“The power of CCBill is recognized with our large platform of valuable tools and software resources, which continue to help online business achieve their changing goals,” said Vice President of Sales and Marketing Gary Jackson. “As a progressive provider for live-cam businesses in most every segment, these latest options help support the buyer while automating the fight against the downside of online entertainment — fraud and abuse — which is a top component in the foundation of CCBill’s vision of the future.”

To learn more about CCBill billing APIs, Velocity Controls and Webhooks, visit the CCBill Knowledge Base or contact an account-management specialist. CCBill’s fraud and account management specialists have the expertise to discuss specific business needs and help address proper configuration of these systems for live entertainment websites.