BARCELONA, Spain – Advertising network ExoClick has hired Kelan Stone to head its members area business division.

The segment is brand new for ExoClick. Stone will help integrate a membership site traffic component and email marketing into the company’s portfolio.

“I am super-excited to join ExoClick,” Stone said. “The company is one of the leaders in innovation in the ad tech space. ExoClick’s global marketplace and proprietary technology allow the seamless integration of membership area traffic as well as ad spot monetization for membership site publishers.

“I will shortly be launching this business segment, along with email marketing monetization on ExoClick’s ad network, so stay tuned for details,” he added.

Chief Executive Officer and founder Benjamin Fonzé praised Stone’s experience in digital marketing.

“We welcome Kelan on board,” he said. “He has almost a decade’s experience in senior sales positions and is an expert in North American traffic. Kelan is one of the pioneers in developing proven business concepts to monetize membership site traffic. We are very excited about the potential that his skills will bring to ExoClick’s ever-expanding portfolio of products.

“This has huge growth potential for ExoClick and many big business opportunities for ExoClick’s global network of clients and partners,” Fonzé continued. “We will be announcing full details very soon.”

This week’s episode of ExoClick’s ad-tech video series “The Additive” features an interview with Stone.