YNOT EUROPE – Erotic Trade Only magazine hosted the 2011 ETO Adult Industry Awards Dinner 26 June in the Oasis Suite at the Crowne Plaza Hotel in Birmingham, England. Drinks preceded a formal three-course dinner before the awards ceremony began.

Of 22 awards, Pipedream’s Fetish Fantasy Extreme and Lovehoney each earned two: the former for Best New Product Range and Innovation in Adult, and the latter for Success Story of the Year and Best Online Retailer.

The 2011 ETO honorees are:

Products
Best Adult Product: PeneXt (Planet Earth)
Best New Product Range: Fetish Fantasy Extreme (Pipedream)
Best Consumable: ID Glide (ID Lubricants)

Brands
Best Film Brand: Harmony
Best Sex Toy Brand: Rocks-Off
Best Erotic Books Brand: Xcite Books
Best Erotic Clothing Brand: Baci Lingerie

Distributors
Best R18 DVD Distributor: Darker Enterprises
Best Erotic Goods Distributor: ABS Holdings
Best Overseas Distributor: Scala
Best Gay Interest Distributor: Mister B
Best Lingerie Distributor: Veritus UK

Retail and Online
Best Retail Chain: Nice ‘n’ Naughty
Best Individual Store: Soho Original (Brewer Street)
Most Innovative Retailer: Sh!
Best Online Retailer: Lovehoney.co.uk
Best Online Resource: Sextoysbuzz.com

Special Awards
Best Stand at ETO Show: Net 1on1
Innovation in Adult: Fetish Fantasy Extreme (Pipedream)
Success Story of the Year: Lovehoney
Best Sales Team: Net 1on1
Services to the Industry: Simon Prescott

A full report and photos from the event will appear in the July issue of ETO, which is due to subscribers 11 July.