YNOT EUROPE – With the current global financial downturn, companies are looking at new ways to raise funds. UK-based adult media firm JCaz Ltd. thinks it may have a solution.

The firm has partnered with global crowdfunding tool Grow VC to launch AdultXfund.com. The new resource extends Grow VC’s “equity crowdfunding” model to adult entertainment.

According to JCaz Director Jason Maskell, “AdultXfund is a place where companies can offer equity for investment in their adult business and projects — a network that’s dedicated to adult industry entrepreneurs and investors, bringing sexing and interesting projects to new partners, and to helping its members realize their full potential.”

Crowdfunding operations like Kickstarter and Offbeatr offer investors rewards in exchange for cash contributions to projects. Equity crowdfunding differs from that model by offering investors part-ownership in the enterprises to which they contribute.

“We have seen how hard it is for businesses in the global adult industry to raise the investment required to move forward,” Maskell said. “Now the porn-loving public can get involved and become part of projects they are interested in.”

AdultXfund has issued an open invitation to project starters and potential funders. Users must register to prove they are adults.

“With pitch investment being able to be placed between $10,000 and $1 million, this is a true business opportunity for all and will allow professional adult business to grow and launch new projects,” Maskell said.

For more information, visit AdultXfund.com.