YNOT EUROPE – Montreal-based Stunner Media has assumed marketing and affiliate management for British amateur gay porn site BlakeMason.com.

“Recent changes to UK law prompted BlakeMason to accept the great deal offered by Stunner,” said Adam Mason, managing director of the studio’s parent company, Thor Media Ltd. He also called the pact “a significant milestone in the evolution of our business. BlakeMasonCash and Stunner Media are coming together at the nexus of many major trends in the adult market.”

Over the coming weeks, BlakeMasonCash affiliates will be merged into a new Stunner Media program with a NATS 4.1 backend. According to a Stunner spokesman, the new infrastructure will allow affiliates to employ a wider array of promotional tools and tracking methods, as well as cascaded billing.

The new program, IndieBucks, will offer sites from multiple Stunner partners.

“Strategic partnerships are a must,” Stunner Media President Phil St-Onge said.

He cited BlakeMason’s brand recognition as a primary motivator for the trans-Atlantic partnership between the two companies.

“As a gay affiliate programs company, we couldn’t find a better partner than BlakeMason,” St-Onge said. “If you combine BlakeMason’s expertise and leadership in the production of high-quality amateur gay content and Stunner Media’s technology and gay marketing expertise, you have very good news for surfers and affiliates.”