New Ad Platform Vows to Optimize Performance

PeppermintJAPAN and SAN FRANCISCO – One of Japan’s largest advertising networks has launched a San Francisco-based subsidiary to serve the adult entertainment industry.

Mint is the first global product launched by Japan’s i-mobile Co. Ltd. According to a spokesperson, the system “has uniquely important features, like disclosing all publishers for advertisers, automatically optimizing the CPC rate to efficiently allocate budgets and providing re-targeting functions to maximize ad performance and revenues.”

One of the features about which the company is most excited is a new pop-under format.

“As everyone knows, the format sees great performance for advertisers and great revenue for webmasters,” the spokesperson said. “We were encouraged to develop the format by a lot of clients and finally released it.

“Now we are especially looking for webmasters to join Mint as a new publisher and make money using the format,” he continued. “So, we have started a hot deal for them.”

The “hot deal” is this: Through the end of August, webmasters who initiate pop-under ads for their U.S. and Japanese traffic on one site will receive a fixed CPM rate of $2. Webmasters who enable the ads on two or more sites will receive a CPM rate of $3.

More information is available on Mint’s website, by email or via Skype (mint_i-movad).

 

Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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