BARCELONA – ExoClick has separated into two divisions: an ad network that will continue the company’s current business and an ad exchange to push forward to open ad management. As a result, the company has rebranded itself as “The Innovative Ad Company” with the aim of providing global services to its customers.

ExoClick believes its new division offers the first service of its kind in the adult entertainment sector. The product enables publishers to monetize their traffic not only with the company’s ad network, but also with other ad networks and demand-side platforms (DSPs). ExoClick’s ad exchange encompasses more than 30 partners, and a spokesperson said the company adds more demand platforms each day. By joining the ad exchange, publishers may increase demand for their inventory and generate higher revenues.

According to the spokesperson, the exchange offers full transparency to publishers, letting them see which ad network or DSP is monetizing their traffic. It also allows them to disable specific demand partners at any time.

On their side, advertisers now may plug into ExoClick’s real-time bidding exchange engine, giving them access to multiple sources of inventory. In the time it takes to load a webpage, the company’s technology automatically finds the most competitive bidding price for advertisers’ offers. Because ExoClick’s platform is seamlessly integrated into the company’s ad exchange, advertisers have full access to all of the platform’s features, including deep targeting, retargeting, real-time statistics, conversion tracking and big-data analytical tools. The ad exchange’s RTB engine allows advertisers to scale their campaigns by gaining access to a global marketplace of six billion daily ad impressions, the spokesperson said.

“We are the first company to offer an ad exchange to the adult entertainment industry,” said founder and Chief Executive Officer Benjamin Fonzé. “By offering our clients both a network and an exchange, they have more ways to generate revenues with our proprietary technology. This has led us to reposition ExoClick as a global ad company and is part of a strategic decision to expand our business ecosystem.

“This is just the start of a range of new products that we intend to launch in the near future,” he added.

Publishers, ad networks and DSPs who wish to access ExoClick’s ad exchange must meet certain criteria. Visit ExoClick.com/ad-exchange, contact an account manager or email help@exoclick.com for more information.