YNOT EUROPE – European adult content producer Viv Thomas has joined forces with the Los Angeles-based MetArt Network, signing an agreement under which MetArt’s considerable marketing and design muscle will manage Viv Thomas’ signature online presence.

“Naturally, we are immensely excited to be working with a company of MetArt’s caliber,” said Thomas. “Their approach to the adult industry dovetails perfectly with what we believe — that women are there to be admired and respected. I like to think we portray that in our movies, as does MetArt.

“This deal signals a whole new era for VivThomas.com, and we are highly optimistic for the future success of our flagship site,” he added.

VivThomas.com will re-launch with a fresh design and restructured members area. The studio’s content production and routine operations will remain unchanged.

“We are extremely excited about our partnership with Viv Thomas,” said Jonathon Krogman, chief operating officer for MetArt. “Not unlike our other partners, we selected Viv Thomas to join the MetArt Network because of the high quality of their productions. Viv Thomas and its European productions are helping MetArt Films to have a more pronounced presence in the European market. The Viv Thomas team is second to none, and our collaboration is going to push our companies to greater heights.”

Both companies specialize in creating artistic erotica. MetArt has produced websites featuring nude photography for 14 years; Viv Thomas has produced high-end European erotica for nearly two decades.

“It’s a natural collaboration,” said MetArt Vice President of Marketing Jill Taylor. “When you combine Viv Thomas’ stunning content with MetArt’s marketing experience and resources, you have an infallible combination.”

Viv Thomas’ signature is crystal-clear, high-definition adult movies with sensual themes evoking the art of intimacy. After commencing his career in photography in the 1980s Thomas added filmmaking to the company’s repertoire in the ’90s. Beautiful models, lavish locations and imaginative production techniques are hallmarks of Thomas’s work. Today, the studio’s efforts are distributed via traditional brick-and-mortar channels as well as online, through mobile networks and on broadcast networks.

The MetArt Network includes MetArt.com, SexArt.com, MichaelNinn.com, ALSScan.com, TheLifeErotic.com, Errotica-Archives.com, EroticBeauty.com, RylskyArt.com and MetCams.com.

“There is no doubt that VivThomas.com offers content that appeals to the same targeted audience we currently focus on, and it’s a demographic we know well,” Taylor said. “We are more than proud to have VivThomas.com join the MetArt family.”

Taylor added that VT Cash, the affiliate program that pays a 50-percent recurring revenue share on VivThomas.com membership sales, will continue to support the website in the short term.

“Everything related to VTCash.com will remain as is for now, and existing join links will always work,” told YNOT Europe. “In the near future, VivThomas.com will move into the MetArtMoney affiliate program and all affiliate materials will be housed there.”