By G. Zisk Rice

BARCELONA – Pin-Digital, parent company of adult social network Pinsex.com, has launched a sister website for gay adult professionals and fans.

PinGay.com is driven by the same pinboard content-management system that has proved popular since Pinsex launched in September. Users may upload or drag and drop their favorite porn photos and videos to free profiles they create, thereby building unique online porn collections.

PinGay enables users (called PinGrs) to track and share their favorite content from almost any online source, including tube sites and blogs. The site facilitates deep categorization of porn collections via 38 different content niches aimed at users whose taste run the gamut from vanilla to extreme. PinGrs may use the site’s innovative “Stick It” tool to pin content from other gay websites onto their boards instantly.

More a true social network than a mere pinboard, PinGay encourages PinGrs to connect with one another by following other users who have similar tastes; liking, commenting on and re-pinning appealing content they find on others’ boards, and sharing pinned items on external social sites like Twitter.

To augment the social atmosphere, valued-added services including localized online dating and gay live-cam interaction are offered.

“We wanted to offer the gay community the same unique free product offering as Pinsex but with a look and feel that would appeal to the discerning gay audience,” said Giles Hirst, PinGay’s product manager. “The extensive categories cover most of the niches that gay porn consumers are searching for, from muscle, big dicks and amateurs to fetish categories like fisting, armpits, dom/sub and more.

“The social element of the site allows PinGrs to connect with each other and also connect with their favorite studios, gay porn stars and gay adult services,” he added.

For gay adult businesses, PinGay offers a targeted, segmented marketing platform to reach out to gay consumers according to user preferences.

“Launching a gay version of Pinsex consolidates a strengthening of position for the company’s online presence,” Christian Thorn, founder of and chief executive officer for Pin-Digital said. “The gay market has always been a key ingredient to the growth of online adult businesses, and PinGay is a welcome addition to our product portfolio, enabling us to connect with gay adult businesses and help them reach a global gay consumer audience.”

Gay adult businesses who would like to know more about how they can gain brand or product exposure on PinGay.com may contact Marketing Manager João Matos.